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To automation and beyond : Joomla! as an effective marketing tool

More relevant than ever in the mouths of marketers, the marketing automation help to achieve efficiency gains and optimize its ROI. Often described like complex and only intended to companies favored by its size and its scope, we want to expose you the main principles and essential components of that approach to prove you that reality is different and it can be launched at all levels.
To go further and to show you that Joomla! is excellent cms to set up innovative and dynamic marketing campaigns, we will expose you how to stimulate an approach like this with Joomla! and put into practice these basic techniques with e-commerce components like Hikashop coupled with AcyMailing and AcySMS, but also with further components like Jimbound.

Speaker: Sylvain Laffont

Sylvain, a newcomer to the Joomla! Community, is a web and marketing expert. After 14 years at the heard of his own agency and looking for new challenges, it’s now with Acyba that he will continue to move forward. It’s with great passion that he likes to exchange about web thematic and share his experience.

Alexandre: His Joomla life started 4 years ago when he started doing an internship in the Acyba company. After having worked on the AcyMailing component during some months, Alexandre and the Acyba team decided to start a new project called AcySMS.
Alexandre is the main AcySMS developer and this opportunity provided him a lot of experience in Joomla!. As Alexandre has also developed the Acyba sending service, the SMS world holds no secrets for him.

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